A wonderful herd of lifesize "elephants" have made their way onto the streets of London. To raise money, each of the elephants has been sponsored and will be auctioned. One of the most popular elephants is a white-coloured elephant beside an enormous bronze flower, also white, by the sculptor Mark Quinn, one of four elephants sponsored by the Indian private equity investor Cyrus Vandrevala and his wife, Priya.
The parade was launched in Trafalgar Square and sees over 260 brightly painted elephants located over central London, each decorated by a different artist or celebrity. The elephants will brighten and beautify the city in every park, street corner and building from May to July 2010. This is said to be London’s biggest outdoor art event on record. One of the patrons who made this possible was the equity investor Cyrus Vandrevala. He has also participated in Russian Midsummer Fantasy in aid of the Raisa Gorbechev Foundation, which fights childhood cancer.